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Updated: Aug 25, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Signalling in auctions for risk-averse bidders.
Olivier Bos1, Francisco Gomez-Martinez2, Sander Onderstal3
1Université Paris-Saclay, ENS Paris-Saclay, CEPS and ZEW-Leibniz Centre for European Economic Research, Gif-sur-Yvette, France.
Risk aversion in auctions with signalling concerns leads to less aggressive bidding, particularly in second-price auctions when outcomes are public. This explains observed revenue ranking reversals in experimental auctions.
Area of Science:
- Economics
- Game Theory
- Auction Theory
Background:
- Traditional auction models often assume risk neutrality.
- Bidders may have "signalling concerns," caring about external interpretations of auction outcomes.
- Previous research has not fully integrated risk aversion with signalling concerns in auction settings.
Purpose of the Study:
- To analyze risk-averse equilibrium bidding in first-price and second-price sealed-bid auctions.
- To investigate the impact of bidders' signalling concerns on bidding behavior.
- To explain revenue ranking reversals observed in experimental auctions.
Main Methods:
- Theoretical modeling of auction equilibrium under risk aversion and signalling concerns.
- Comparative static analysis of bidding strategies in different auction formats.
- Explanation of experimental findings through theoretical predictions.
Main Results:
- Risk aversion leads to less aggressive bidding in second-price sealed-bid auctions when winner identity and payment are public.
- Signalling concerns, combined with risk aversion, can alter bidding strategies compared to risk-neutral scenarios.
- The model provides a theoretical basis for revenue ranking reversals observed in experiments.
Conclusions:
- Signalling concerns and risk aversion are crucial factors in understanding auction bidding behavior.
- The findings highlight the importance of considering bidder psychology beyond pure profit maximization.
- This research bridges theoretical auction models with empirical observations of revenue patterns.
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