Event-related potentials of food-induced blindness in the rapid serial visual presentation paradigm

Emotion-induced blindness is known as the impairment in the identification of targets that follow shortly after emotional distractors in the rapid serial visual presentation (RSVP) paradigm. Besides negative or erotic stimuli, food distractors have also been found to elicit a similar effect. This indicates an attentional bias for food stimuli in the temporal dimension of visual attention, which is highly relevant in the context of eating behaviour. So far, the neural mechanisms of this food-induced blindness are widely unknown. In the present study (N = 53), we investigated event-related potentials (ERPs) in response to food distractors and non-food targets in a single-target RSVP task. Automatic capture of visual attention by task-irrelevant food distractors was evident in enhanced Distractor Negativity (N2) and Early Food Positivity (P1). However, food distractors did not elicit a P3b. Thus, apparently, not the encoding of food distractors in working memory but alternative attentional processes are responsible for the food-induced blindness. Reduced target P3b reflected errors in target identification but was unaffected by the preceding distractor. In contrast, target N2 was specifically reduced for unidentified targets preceded by food distractors. Presumably, the attentional capture of food distractors may have caused a reduction of target N2, thereby contributing to the impairment in target identification. However, future research is needed to confirm this assumption and bridge the gap between the food-induced blindness on the behavioural level and the attentional capture of food stimuli reflected in the distractor ERPs.