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Communication theory as a basis for nutrition education.
Journal of the American Dietetic Association
|September 1, 1987
Summary
This study presents a Nutrition Communication Model, detailing how communicator and receiver inputs, alongside context, shape nutrition messages. The model explains how these factors influence attention, comprehension, and acceptance of nutrition information.
Area of Science:
- Nutrition Science
- Communication Studies
Background:
- Effective nutrition communication is crucial for public health.
- Existing communication theories provide a foundation for understanding message dissemination.
- A structured model is needed to guide nutrition communication strategies.
Purpose of the Study:
- To develop and present a comprehensive model for nutrition communication.
- To integrate communication theories into a practical framework for nutrition messaging.
- To identify key components influencing the effectiveness of nutrition communications.
Main Methods:
- Review of relevant communication theories.
- Application of theories to construct a novel Nutrition Communication Model.
- Identification of input factors (communicator and receiver) and response stages (process and outcomes).
Main Results:
- The Nutrition Communication Model comprises two main components: inputs and responses.
- Inputs are categorized into Nutrition Communicator Inputs and Receiver Inputs.
- Responses encompass intervening processes (attention, comprehension, interaction) and outcomes (acceptance/rejection across cognitive, affective, behavioral domains).
Conclusions:
- The proposed model offers a structured approach to understanding and improving nutrition communication.
- It highlights the interplay between communicator strategies, receiver predispositions, and situational context.
- The model can guide the design and evaluation of nutrition interventions to enhance knowledge, attitudes, and behaviors.