Reactions of would-be helpers whose offer of help is spurned

An experiment was conducted to test the proposition that rejection of help by a needy recipient constitutes a negative expectancy violation for the would-be helper. The helper will react to this self-threat by expressing negative affect, unfavorable evaluations of the recipient, low attraction to the recipient, and causal attributions for the rejection that cast the recipient in an unflattering light. To test these hypotheses, college freshmen were prompted to offer rules for word construction to a same-sex recipient (a confederate) who was described as needing remediation on vocabulary and who "failed" a practice task. After rejecting/accepting the help, the recipient failed or succeeded on a comparable task. The results were consistent with these predictions. Dispositionally high expectations of interpersonal success served to amplify helpers' reactions to rejection/acceptance.