Tracking the psychosocial predictors of older individuals' television uses

The elderly spend considerable amounts of time with mass media, but little is known about the psychology of their viewing habits. This study compared the relative impact of social, structural, and psychosocial variables on the television uses of elderly viewers. The results of a survey of 113 older respondents indicated that psychosocial factors accounted for variance above and beyond that of demographic and situational factors in viewing of television entertainment programs, parasocial programs (e.g., soap operas), as well as in watching of television for companionship purposes. Emotional loneliness and locus of control proved particularly significant predictors of television behavior.