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Updated: Aug 25, 2025

Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior
Published on: November 14, 2018
The effect of narrative coherence and visual salience on children's and adults' gaze while watching video
Mengguo Jing1, Kellan Kadooka2, John Franchak2
1Department of Human Development and Family Studies, University of Wisconsin-Madison, Madison, WI 53705, USA.
Abstract:
Low-level visual features (e.g., motion, contrast) predict eye gaze during video viewing. The current study investigated the effect of narrative coherence on the extent to which low-level visual salience predicts eye gaze. Eye movements were recorded as 4-year-olds (n = 20) and adults (n = 20) watched a cohesive versus random sequence of video shots from a 4.5-min full vignette from Sesame Street. Overall, visual salience was a stronger predictor of gaze in adults than in children, especially when viewing a random shot sequence. The impact of narrative coherence on children's gaze was limited to the short period of time surrounding cuts to new video shots. The discussion considers potential direct effects of visual salience as well as incidental effects due to overlap between salient features and semantic content. The findings are also discussed in the context of developing video comprehension.
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