Ecosystem social responsibility in international digital commerce

Area of Science:

• International Business
• Digitalization
• Corporate Social Responsibility

Background:

• Limited research connects digitalization and CSR in international business (IB).
• Existing IB research on corporate social responsibility (CSR) needs expansion to digital contexts.
• Multinational enterprises (MNEs) and multinational platforms (MNPs) exhibit distinct organizational structures impacting social responsibility.

Discussion:

• Social responsibility for digital platforms (MNPs) differs from traditional MNEs.
• Proposes 'ecosystem social responsibility' focusing on social value co-creation.
• Categorizes key social issues specific to MNPs.

Key Insights:

• Firms governing global platforms face different social challenges than those governing multidomestic platforms.
• Highlights the need for tailored strategies for MNPs in international markets.
• Emphasizes the unique social responsibilities arising from platform ecosystems.

Outlook:

• Suggests future research directions for digital globalization and CSR.
• Discusses implications for the sustainability of digital platform ecosystems.
• Encourages further exploration of social value co-creation within MNP ecosystems.