Related Experiment Video
Updated: Aug 24, 2025

12:09
Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
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Effort feels meaningful
Michael Inzlicht1, Aidan V Campbell2
1University of Toronto, Department of Psychology, 1265 Military Trail, Toronto, Ontario M1C 1A4, Canada; Rotman School of Management, University of Toronto, Toronto, Ontario, Canada.
Trends in Cognitive Sciences
|October 22, 2022
Abstract:
People often dislike effort and avoid it when they can, but effort can also imbue tasks with meaning. This is the case for real-life tasks, but also novel tasks devoid of true purpose. Why does effort feel meaningful, under what conditions, and for whom?
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