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Can audience involvement stimulate visit intention in Chinese Kung Fu? Using a serial multiple mediation model to

Jiangtao Xia1, Qihang Qiu2, Yifan Zuo3

  • 1School of Leisure Sports and Management, Guangzhou Sport University, Guangzhou, China.

Frontiers in Psychology
|October 24, 2022
PubMed

Keywords:
Kung Fuanticipated experienceaudience involvementdestination imagefilm tourismvisit intention

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