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A New Approach to Enhancing Engagement in eHealth Apps.
Ingrid Oakley-Girvan1, John P Docherty2
1Research, Value and Strategy, Medable Inc, Palo Alto, CA, United States.
This viewpoint introduces a 3-phase model for user engagement with eHealth apps. It explains how psychosocial, behavioral, and cognitive sciences can improve engagement throughout the app lifecycle.
Area of Science:
- Digital Health
- Human-Computer Interaction
- Behavioral Science
Background:
- User engagement is crucial for the sustained use and effectiveness of eHealth applications.
- Existing models often lack a comprehensive, phase-specific approach to user engagement.
- Integrating insights from social and cognitive sciences can potentially optimize user interaction with digital health tools.
Purpose of the Study:
- To present a novel 3-phase conceptual model for user engagement with eHealth apps.
- To outline strategies for leveraging psychosocial, behavioral, and cognitive science principles to enhance user engagement.
- To provide a framework for designing and improving eHealth apps based on user engagement dynamics.
Main Methods:
- Conceptual modeling based on a review of user engagement literature.
- Integration of established theories from psychosocial, behavioral, and cognitive sciences.
- Application of the model to different phases of the user engagement process.
Main Results:
- A 3-phase conceptual model (e.g., acquisition, adoption, long-term use) detailing user engagement progression.
- Specific, actionable recommendations for applying psychological and behavioral principles within each phase.
- A framework for understanding and influencing user adherence and sustained interaction with eHealth technology.
Conclusions:
- The proposed 3-phase model offers a structured approach to understanding and enhancing user engagement with eHealth apps.
- Incorporating principles from psychosocial, behavioral, and cognitive sciences is vital for designing effective and engaging digital health interventions.
- This model can guide future research and development in eHealth to improve user retention and health outcomes.
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