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Related Experiment Video

Updated: Aug 24, 2025

The Attentional Set Shifting Task: A Measure of Cognitive Flexibility in Mice
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Choice Boosts Curiosity.

Patricia Romero Verdugo1,2, Lieke L F van Lieshout1,2, Floris P de Lange1

  • 1Donders Institute for Brain, Cognition and Behaviour, Radboud University.

Psychological Science
|October 26, 2022
PubMed
Summary
This summary is machine-generated.

Humans show greater curiosity when they can choose information, not when it is selected for them. This finding highlights how choice enhances curiosity, potentially improving learning and motivation.

Keywords:
choicecuriosityexpected valueinformation seekingopen dataopen materialspreregistereduncertainty

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Decision Science

Background:

  • Curiosity drives information seeking and learning in daily life.
  • Information selection can be either self-directed or externally imposed.
  • Understanding factors that modulate curiosity is crucial for optimizing learning and engagement.

Purpose of the Study:

  • To investigate whether human curiosity is enhanced by the act of choosing.
  • To compare curiosity levels when participants select information versus when it is assigned.
  • To explore the implications of choice-induced curiosity for motivation and memory.

Main Methods:

  • Two experiments were conducted with healthy adult participants.
  • A lottery choice task was designed where participants either chose or were assigned a lottery to play.
  • Curiosity was measured using self-report ratings and willingness-to-wait decisions.

Main Results:

  • Participants reported higher curiosity for lotteries they chose compared to assigned lotteries.
  • Individuals showed a greater willingness to wait for outcomes of chosen lotteries.
  • These effects held even after controlling for initial preferences between lotteries.

Conclusions:

  • Choice significantly enhances curiosity, independent of the specific option selected.
  • Choice-based curiosity may serve as a mechanism to boost learning, memory, and motivation.
  • Findings suggest leveraging choice in educational and informational contexts to increase engagement.