Augmented Analytics Driven by AI: A Digital Transformation beyond Business Intelligence.

Noorah A Alghamdi1, Heyam H Al-Baity2

  • 1Management Information Systems Department, College of Business Administration, King Saud University, Riyadh 11362, Saudi Arabia.

Summary

This article explores how combining artificial intelligence with traditional business intelligence tools creates a more efficient way to process complex data. By automating data preparation and insight generation, these advanced systems help users make faster decisions. However, the authors emphasize that human judgment remains necessary for solving complex business challenges.

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