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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Cesar Augusto Valades-Cruz1,2, Ludovic Leconte1,2, Gwendal Fouche1,2,3
1SERPICO Project Team, Inria Centre Rennes-Bretagne Atlantique, Rennes, France.
Virtual reality (VR) and augmented reality (AR) offer new ways to visualize complex microscopy data. Overcoming challenges in user immersion is key for broader adoption by biologists.
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