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Manipulation of Color Patterns in Jumping Spiders for Use in Behavioral Experiments

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Makeup increases attractiveness in male faces.

Carlota Batres¹, Hannah Robinson¹

¹Department of Psychology, Franklin and Marshall College, Lancaster, PA, United States of America.

|November 3, 2022

Summary

Men wearing subtle makeup were rated as more attractive than those without. This study provides the first evidence that makeup enhances male face attractiveness for both male and female observers.

Area of Science:

Psychology
Human Appearance Research

Background:

Makeup is widely believed to enhance female facial attractiveness.
The impact of makeup on male facial attractiveness remains largely unexplored.

Purpose of the Study:

To investigate if makeup application increases the perceived attractiveness of male faces.
To determine if this effect extends to male faces, mirroring findings in female faces.

Main Methods:

Twenty men were photographed with and without subtle makeup.
Two hundred participants rated the attractiveness of the male faces in both conditions.
Standardized photography and controlled conditions were used for all images.

Main Results:

Male faces were rated significantly higher in attractiveness when wearing makeup compared to when not.

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This finding was consistent across both male and female raters.

Both participant-level and face-level analyses supported the increased attractiveness rating with makeup.

Conclusions:

Makeup demonstrably increases the attractiveness of male faces.
This research provides the initial empirical support for makeup's positive effect on male facial attractiveness.
Future studies should explore makeup's influence on other perceived traits in male faces.