Related Experiment Video

Updated: Aug 23, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

790

Hate the wait? How social inferences can cause customers who wait longer to buy more

Nira Munichor1, Alan D J Cooke2

  • 1The Graduate School of Business Administration, Bar-Ilan University, Ramat-Gan, Israel.

Frontiers in Psychology
|November 4, 2022
PubMed

Keywords:
consumer behaviorpurchasesqueuessocial inferenceswaiting time

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