Talent acquisition and technology: A step towards sustainable development

Area of Science:

• Business and Management
• Human Resources
• Information Technology

Background:

• Traditional recruitment methods are increasingly insufficient for acquiring top talent.
• Social media and information technology offer new avenues for recruitment.
• The adoption of Social Media Recruiting Technology (SMART) requires understanding key influencing factors.

Purpose of the Study:

• To introduce a conceptual model for employee recruitment using social media and information technology.
• To empirically investigate the factors influencing the adoption and use of SMART.
• To examine the outcomes of SMART on recruitment efficiency and quality.

Main Methods:

• The study surveyed 589 organizations, selected via simple random sampling from a population of 4,481.
• Sample size adequacy was confirmed using G*Power software (3.1.9.2) for 99% power and a 0.05 significance level.
• The research employed an extended unified theory of acceptance and use of technology framework.

Main Results:

• Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, and price value positively influence the intention to adopt SMART.
• Intention to adopt SMART directly impacts its actual use.
• SMART adoption positively affects recruitment time, cost, and quality, extending the proposed recruitment model.

Conclusions:

• The developed recruitment model, incorporating SMART, offers a comprehensive approach to human capital acquisition.
• Empirical validation confirms the factors driving SMART adoption and its positive outcomes.
• Organizations can leverage SMART for enhanced, sustainable recruitment, particularly in dynamic situations like pandemics.