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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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E-Commerce Policy and International Business.

Douglas Cumming1,2, Sofia Johan1,3, Zaheer Khan3,4

  • 1Florida Atlantic University, Florida, United States.

Management International Review : MIR : Journal of International Business
|November 7, 2022
PubMed
Summary

Digitization and information and communication technologies (ICT) boost global trade and offer firms competitive advantages. More research is needed on ecommerce

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Area of Science:

  • International Business
  • Information and Communication Technologies (ICT)

Background:

  • Digitization and ICT are transforming global trade by reducing cross-border transaction costs.
  • Internet-enabled technologies create opportunities for firms in both developed and developing markets.
  • The COVID-19 pandemic highlighted the importance of digital platforms for business continuity and global competition.

Discussion:

  • E-commerce presents significant benefits and opportunities for firms to compete globally.
  • The international business domain has limited research on the implications of e-commerce growth.
  • Policy aspects of e-commerce require greater attention within international business scholarship.

Key Insights:

  • E-commerce facilitates global trade and enhances firm competitiveness.
Keywords:
Cross-border online business activitiesE-commerceGlobal ecommerceInstitutionsNetworksPlatforms

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  • There is a need to bridge the research gap concerning e-commerce in international business.
  • Integrating e-commerce policy into international business research is crucial.
  • Outlook:

    • Future research should focus on the strategic and policy implications of e-commerce in international business.
    • Exploring the role of e-commerce in developing markets offers significant potential.
    • A deeper understanding of e-commerce's impact on international business scholarship is warranted.