Updated: Aug 23, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Douglas Cumming1,2, Sofia Johan1,3, Zaheer Khan3,4
1Florida Atlantic University, Florida, United States.
Digitization and information and communication technologies (ICT) boost global trade and offer firms competitive advantages. More research is needed on ecommerce
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