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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Xiang Liu1, Sayed Fayaz Ahmad2, Muhammad Khalid Anser3,4
1School of Economics and Management, Fuzhou University of International Studies and Trade, Fuzhou, China.
E-commerce faces significant cybersecurity threats like social engineering and malware. Continuous investment in technology, employee training, and robust policies are crucial for mitigating these evolving risks.
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