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Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for

Roberta-Maria Ciuvat1, Adrian Furnham2, Alastair McClelland1

  • 1Department of Experimental Psychology, 4919University College London, London, UK.

Perceptual and Motor Skills
|November 7, 2022
PubMed

Keywords:
interferencememoryproactiveretroactivesexual advertising

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