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Tick-Talk: Parental online discourse about TBE vaccination
Julia Krasselt1, Dominik Robin2, Marta Fadda3
1Zurich University of Applied Sciences, Institute of Language Competence, Theaterstrasse, 17, 8400 Winterthur, Switzerland.
Parents engage in complex decision-making regarding child vaccination, influenced by safety, effectiveness, and necessity. Understanding these factors, especially for tick-borne encephalitis vaccination, is crucial for public health communication.
Area of Science:
- Public Health
- Communication Studies
- Social Science
Background:
- Parental concerns significantly influence childhood vaccination decisions.
- Online communities serve as key platforms for parental health discussions.
- Tick-borne encephalitis (TBE) vaccination requires specific communication strategies.
Purpose of the Study:
- To analyze parental discourse on child vaccination, particularly TBE vaccination.
- To identify key factors influencing parental vaccination decision-making.
- To provide evidence-based guidance for public health communication strategies.
Main Methods:
- Analysis of 105,000 posts from a Swiss parental online community (2007-2019).
- Utilized linguistic discourse analysis and qualitative content analysis.
- Examined themes related to vaccination safety, effectiveness, necessity, and epidemiology.
Main Results:
- Parental decision-making is multidimensional, involving negotiation and consideration of recommendations.
- Six key thematic factors influence parental choices: safety, development, effectiveness, epidemiology, necessity, and alternatives.
- Discussions on TBE vaccination peak seasonally, often triggered by tick bites.
Conclusions:
- Public health initiatives must provide balanced, tailored information on TBE vaccination.
- Online parental forums offer valuable insights into parental concerns and communication timing.
- Enhancing parental health literacy requires understanding their information needs and preferred communication channels.
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