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In WAZE we trust? GPS-based navigation application users' behavior and patterns of dependency.

Tal Laor1, Yair Galily2

  • 1Founder & Head of Radio, Broadcast and Content Production Studies Track, School of Communications, Ariel University, Ari'el, Israel.

Plos One
|November 10, 2022
PubMed
Summary

This study found that using the WAZE navigation app can lead to behaviors resembling technological dependency. Four key indicators of IT addiction were observed in WAZE users.

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Area of Science:

  • Psychology
  • Human-Computer Interaction
  • Digital Well-being

Background:

  • Functional technological applications are increasingly integrated into daily life, influencing human reasoning and behavior.
  • The rise of GPS-based navigation apps like WAZE raises questions about potential technological dependency.

Purpose of the Study:

  • To investigate if and how the use of the WAZE app leads to behaviors indicative of technological dependency.
  • To explore the specific patterns and underlying reasons for such dependency among WAZE users.

Main Methods:

  • Conducted semi-structured in-depth interviews with 50 users of the WAZE navigation application.
  • Utilized a framework inspired by the Information Technology (IT) addiction model, assessing parameters like withdrawal, conflict, mood modification, relapse, tolerance, and saliency.

Main Results:

  • The WAZE app effectively meets users' functional needs, contributing to its usage patterns.
  • Four behavioral characteristics associated with IT addiction were identified in WAZE users: mood modification, conflict, relapse, and withdrawal.
  • Evidence suggests patterns and behaviors resembling technological dependency specifically linked to the WAZE app.

Conclusions:

  • Functional technological applications, exemplified by WAZE, can potentially trigger behavioral indicators of technological addiction.
  • Understanding these behavioral patterns is crucial for promoting digital well-being and responsible technology use.