Related Experiment Video
Updated: Aug 21, 2025

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Mask-wearing selectivity alters observers' face perception
Erez Freud1, Daniela Di Giammarino2, Carmel Camilleri2
1Department of Psychology and Centre for Vision Research, York University, Toronto, Canada. efreud@yorku.ca.
Abstract:
Face masks became prevalent across the globe as an efficient tool to stop the spread of COVID-19. A host of studies already demonstrated that masks lead to changes in facial identification and emotional expression processing. These changes were documented across ages and were consistent even with the increased exposure to masked faces. Notably, mask-wearing also changes the state of the observers in regard to their own bodies and other agents. Previous research has already demonstrated a plausible association between observers' states and their perceptual behaviors. Thus, an outstanding question is whether mask-wearing would alter face recognition abilities. To address this question, we conducted a set of experiments in which participants were asked to recognize non-masked faces (Experiment 1), masked faces (Experiment 2) and novel objects (Experiment 3) while they were either masked or unmasked. Mask wearing hindered face perception abilities but did not modulate object recognition ability. Finally, we demonstrated that the decrement in face perception ability relied on wearing the mask on distinctive facial features (Experiment 4). Together, these findings reveal a novel effect of mask-wearing on face recognition. We discuss these results considering the plausible effect of somatosensory stimulation on visual processing as well as the effect of involuntary perspective taking.
Related Concept Videos
Facial Feedback Hypothesis
Prosopagnosia
Naturalistic Observations
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Masking and Demasking Agents
There are many masking agents, such as cyanide, fluoride, triethanolamine, thiourea, and 2,3-bis(sulfanyl)propan-1-ol (formerly 2,3-dimercapto-1-propanol), with the masking agent chosen based on...
Association Areas of the Cortex
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...

