A Qualitative Content Analysis of Caregiver Reports of Conversations with Their Children about Vaccinations

Low childhood vaccination rates are associated with recent outbreaks of serious preventable diseases. However, prior research suggests that parent-physician communication may not be sufficient for increasing caregivers' intentions to follow the recommended vaccination schedule. Children sometimes play a role in the health decisions caregivers make on their behalf. Yet there is little research on the communication between caregivers and children about vaccinations and their influence on caregivers' vaccine decisions. The objectives of this study were to explore caregivers' conversations with their children about vaccinations and to examine how these conversations differed by child's vaccination status. 376 caregivers provided open-ended descriptions of a memorable conversation they'd had with their child about vaccinations. Qualitative content analysis revealed five key themes and four sub-themes mentioned by caregivers when discussing these conversations. Results suggest that most caregivers are discussing vaccines with their children. However, the topics discussed by caregivers who choose not to vaccinate and who vaccinate on a delayed schedule were quite different from those who fully or partially vaccinate their children. Understanding these different patterns of conversation themes can provide valuable insight for targeted intervention campaigns and messaging strategies.