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Research on factors affecting serial entrepreneurial intention: An interpretive structure model
Xiuwei Bai1,2, Dejun Cheng1, Yuting Chen1
1School of Management, Nanjing University, Nanjing, China.
Serial entrepreneurs pursue new ventures repeatedly. This study identifies 16 factors influencing serial entrepreneurial intention, highlighting opportunity evaluation and expectations as key drivers for sustained business creation.
Area of Science:
- Business and Management
- Psychology
Background:
- Serial entrepreneurship is a prevalent global phenomenon.
- Understanding the drivers behind repeated venture creation is crucial for entrepreneurship research.
- Key questions involve the persistence of entrepreneurs and the sustainability of their ventures.
Purpose of the Study:
- To construct and test a hierarchical model of factors influencing serial entrepreneurial intention.
- To identify basic conditions, key factors, and causal paths affecting serial entrepreneurial intention.
- To provide insights into why entrepreneurs repeatedly start businesses.
Main Methods:
- Utilized the interpretive structure model from systems engineering to develop a hierarchical model.
- Empirically tested the proposed model using a case study of a serial entrepreneur.
- Analyzed 16 distinct factors influencing serial entrepreneurial intention.
Main Results:
- Identified 16 factors influencing serial entrepreneurial intention, each operating at a specific hierarchical level.
- Entrepreneurial expectations and opportunity identification/evaluation emerged as critical factors.
- Entrepreneurial failure learning can enhance opportunity evaluation skills and shape expectations.
- Cognitive schemas and behavioral addiction directly impact opportunity evaluation.
- Demographic, financial, environmental, and experience factors indirectly influence intention via emotional and motivational elements.
Conclusions:
- The hierarchical model provides a structured understanding of serial entrepreneurial intention.
- Opportunity evaluation and expectations are pivotal, improvable through learning and cognitive processes.
- Basic conditions indirectly shape intention, mediated by emotional and motivational factors, underscoring a complex interplay of influences.
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