The pervasive impact of ignorance
Related Experiment Video
Updated: Aug 20, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Lara Kirfel1, Jonathan Phillips2
1Department of Psychology, Stanford University, 450 Jane Stanford Way, Building 420, Stanford, CA 94305, USA.
Abstract:
Norm violations have been demonstrated to impact a wide range of seemingly non-normative judgments. Among other things, when agents' actions violate prescriptive norms they tend to be seen as having done those actions more freely, as having acted more intentionally, as being more of a cause of subsequent outcomes, and even as being less happy. The explanation of this effect continue to be debated, with some researchers appealing to features of actions that violate norms, and other researcher emphasizing the importance of agents' mental states when acting. Here, we report the results of two large-scale experiments that replicate and extend twelve of the studies that originally demonstrated the pervasive impact of norm violations. In each case, we build on the pre-existing experimental paradigms to additionally manipulate whether the agents knew that they were violating a norm while holding fixed the action done. We find evidence for a pervasive impact of ignorance: the impact of norm violations on non-normative judgments depends largely on the agent knowing that they were violating a norm when acting. Moreover, we find evidence that the reduction in the impact of normality is underpinned by people's counterfactual reasoning: people are less likely to consider an alternative to the agent's action if the agent is ignorant. We situate our findings in the wider debate around the role or normality in people's reasoning.
Related Concept Videos
Types of Impact
The coefficient of restitution is a metric for understanding the dynamics of impacts. It quantifies the ratio of relative velocity...
Fundamental Attribution Error
The Availability Heuristic
Groupthink
Bystander Effect
Stereotypes, Prejudice, and Discrimination

