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Developing communication tools on rotavirus vaccination to support family paediatricians in Italy

Federico Marchetti1, Giulia Lamiani2, Marco Bona3

  • 1GSK, Viale dell'Agricoltura, 7, 37135 Verona, Italy.

Vaccine
|November 21, 2022
PubMed

Insights

New communication tools, including videos and training, were developed to help family paediatricians improve rotavirus (RV) vaccination rates. These resources were well-received and are expected to increase vaccine acceptance among parents and caregivers.

Area of Science:

  • Public Health and Preventive Medicine
  • Pediatrics
  • Health Communication

Background:

  • Universal rotavirus (RV) vaccination was introduced in Italy in 2018, but national coverage remains suboptimal.
  • Effective communication between family paediatricians (FPs) and parents/caregivers is crucial for promoting vaccination acceptance.
  • This project addresses the need for improved communication strategies to boost RV vaccination uptake.

Purpose of the Study:

  • To support family paediatricians (FPs) in communicating the importance of rotavirus (RV) vaccination to parents and caregivers.
  • To develop and implement demonstrative videos and training modules to enhance FP-parent communication regarding RV vaccination.

Main Methods:

  • A working group developed four videos based on Social Styles Theory, depicting different communication styles.
  • Thirty FPs piloted the videos and provided feedback, alongside the development of two training modules on responding to parental objections.
  • Feedback was collected from 23 FPs on the utility and effectiveness of the communication tools.

Main Results:

  • The majority of FPs (82.6%) found the videos 'useful' or 'extremely useful' for introducing RV vaccination.
  • Style IV communication was the most frequently used style (60.0%) by FPs.
  • Both training modules received high ratings, with Module 1 rated 'very useful' by 75% and Module 2 by 100% of users.

Conclusions:

  • The developed communication tools (videos and training modules) were well-appreciated by FPs.
  • These resources are expected to enhance FP communication, thereby increasing rotavirus vaccination coverage.
  • Improved communication skills for RV vaccination may also benefit FPs in discussing other critical health topics.
Abstract

Keywords:
CommunicationRotavirus vaccinationSocial stylesToolsVaccine hesitancyVideo

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