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Updated: Aug 20, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
An epidemic context elicits more prosocial decision-making in an intergroup social dilemma
Magdalena Rychlowska1, Job van der Schalk2, Antony S R Manstead2
1School of Psychology, Queen's University Belfast, David Keir Bldg, 18-30 Malone Rd, Belfast, BT9 5BN, UK. M.Rychlowska@qub.ac.uk.
Abstract:
Societal challenges such as the COVID-19 pandemic have the quality of a social dilemma, in that they compel people to choose between acting in their own interests or the interests of a larger collective. Empirical evidence shows that the choices people make in a social dilemma are influenced by how this decision is framed. In four studies, we examined how context of an epidemic influences resource allocation decisions in a nested social dilemma task, where participants share resources between themselves, their subgroup, and a larger collective. Participants consistently allocated more resources to the collective in the context of the Ebola epidemic than in the context of a neighborhood improvement project, and these choices were strongly associated with prescriptive social norms. Together, the findings provide an experimental demonstration that the context of a quickly spreading disease encourages people to act more prosocially.
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