MomsTalkShots, tailored educational app, improves vaccine attitudes: a randomized controlled trial

Area of Science:

• Public Health
• Health Communication
• Vaccinology

Background:

• Maternal and infant vaccination decisions are influenced by parental concerns.
• Vaccine hesitancy remains a significant challenge in public health.
• Targeted educational interventions are needed to address these concerns.

Purpose of the Study:

• To evaluate the impact of the MomsTalkShots educational application on vaccine attitudes in pregnant women and mothers.
• To assess how personalized vaccine information affects perceptions of maternal and infant vaccines.
• To determine the effectiveness of a digital tool in improving vaccine knowledge and confidence.

Main Methods:

• A randomized controlled trial involving 2087 pregnant women was conducted.
• Participants received tailored educational videos via the MomsTalkShots app or standard care.
• Surveys assessed vaccine intentions, attitudes, and knowledge at baseline, 1 month, and 1 year post-birth.

Main Results:

• MomsTalkShots increased perceived risk of influenza and confidence in influenza vaccine efficacy by 1 month post-birth.
• The app improved vaccine knowledge and trust in healthcare provider information by 1 year post-birth.
• Among hesitant participants, MomsTalkShots reduced safety concerns and increased knowledge.

Conclusions:

• The MomsTalkShots application effectively improved knowledge and perceptions regarding maternal and infant vaccines.
• Personalized educational content can mitigate vaccine hesitancy in pregnant women and mothers.
• MomsTalkShots presents a scalable solution for enhancing vaccine acceptance.