What to expect from a laboratory industry representative

The role of the laboratory industry representative is changing. Today, industry representatives must play a much stronger role in providing the products, service, and information that physicians need to run their practices more effectively. They must not only continue to offer high-quality products that are accurate, reliable, and cost-efficient but also provide the product knowledge and services that enable their customers to use those products effectively. They must also be able to advise their customers on new legislation and changes in the market.