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Area of Science:

  • Psychology
  • Sociology
  • Media Studies

Background:

  • Social media platforms like Instagram host numerous discussions and advertisements related to body image and enhancement procedures.
  • The #penisenlargement hashtag on Instagram is widely used, potentially influencing users' perceptions of penis size and augmentation options.

Purpose of the Study:

  • To assess the reliability of information shared under the #penisenlargement hashtag on Instagram.
  • To investigate the impact of exposure to this hashtag on young adult men's genital self-image and their motivations for considering penis enlargement.

Main Methods:

  • Content analysis of 100 recent and 1000 total #penisenlargement posts on Instagram to evaluate credibility, reach, and engagement.
  • An online questionnaire administered to young adult men after a 6-month exposure period to the hashtag to assess changes in genital self-image and motivations for augmentation.

Main Results:

  • Only 1% of analyzed #penisenlargement posts contained reliable information.
  • Participants reported a significant decrease in genital self-image (from 22.3 to 17.8) and a significant increase in media exposure (from 1.24 to 2.3) after exposure.
  • The primary motivation for pursuing penis enlargement was to improve self-perception and confidence.

Conclusions:

  • The majority of penis enlargement content on Instagram is unreliable and potentially harmful.
  • Exposure to the #penisenlargement hashtag can negatively affect young men's body image and lead them to seek surgical penis augmentation.