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Updated: Aug 19, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Goals, usefulness and abstraction in value-based choice
Benedetto De Martino1, Aurelio Cortese1
1Institute of Cognitive Neuroscience, University College London, London WC1N 3AZ, UK; Computational Neuroscience Laboratories, ATR Institute International, 619-0288 Kyoto, Japan.
Abstract:
Colombian drug lord Pablo Escobar, while on the run, purportedly burned two million dollars in banknotes to keep his daughter warm. A stark reminder that, in life, circumstances and goals can quickly change, forcing us to reassess and modify our values on-the-fly. Studies in decision-making and neuroeconomics have often implicitly equated value to reward, emphasising the hedonic and automatic aspect of the value computation, while overlooking its functional (concept-like) nature. Here we outline the computational and biological principles that enable the brain to compute the usefulness of an option or action by creating abstractions that flexibly adapt to changing goals. We present different algorithmic architectures, comparing ideas from artificial intelligence (AI) and cognitive neuroscience with psychological theories and, when possible, drawing parallels.
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