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Understanding the neurodynamic process of decision-making for mobile application downloading

Harshit Parmar1, Fred Davis2, Eric Walden2

  • 1Texas Tech Neuroimaging Institute, Texas Tech University, Lubbock, Texas, United States of America.

Plos One
|December 8, 2022
PubMed
Summary

Researchers mapped brain activity patterns during mobile app download decisions. Consistent neurodynamic patterns emerged, differing significantly between adoption and non-adoption choices, revealing common decision-making processes.

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