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A Blockchain Technology Introduction Strategy for Asymmetric Sharing Platforms under Different Homing Behaviors of
1School of Management Science, Qufu Normal University, Rizhao 276826, China.
International Journal of Environmental Research and Public Health
|December 11, 2022
Summary
Sharing platforms invest in blockchain technology to boost user trust. Optimal investment and pricing strategies depend on user behavior (single-homing vs. multi-homing) and market conditions, influencing blockchain adoption.
Area of Science:
- Economics
- Information Systems
- Technology Management
Background:
- Sharing platforms face increasing user privacy concerns, driving demand for trust-enhancing technologies.
- Blockchain technology offers potential solutions for enhancing transparency and security in sharing economies.
Purpose of the Study:
- To analyze blockchain technology investment and pricing strategies for asymmetric sharing platforms.
- To investigate how user attribution behaviors (single-homing vs. multi-homing) influence these strategies.
- To determine the optimal timing for blockchain adoption in asymmetric sharing markets.
Main Methods:
- Utilized a Hotelling model to simulate platform competition and investment decisions.
- Analyzed investment strategies under varying user behaviors and market conditions.
- Examined the impact of market factors on pricing and optimal blockchain adoption timing.
Main Results:
- High user perception of blockchain value incentivizes adoption; conversely, stronger platforms may exit the blockchain market.
- Multi-homing markets show higher likelihood of blockchain strategy implementation with increased investment costs compared to single-homing.
- Platform differentiation significantly impacts weaker platforms' blockchain strategies in multi-homing environments.
Conclusions:
- Blockchain investment decisions are contingent on user value perception and market dynamics.
- Market structure (single- vs. multi-homing) and platform differentiation are critical factors in blockchain strategy formulation.
- Understanding these factors is essential for optimizing blockchain technology adoption and pricing in sharing platforms.
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