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Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting

Piotr Sulikowski1, Michał Kucznerowicz1, Iwona Bąk2

  • 1Department of Information Systems Engineering, Faculty of Information Technology and Computer Science, West Pomeranian University of Technology, ul. Zolnierska 49, 71-210 Szczecin, Poland.

Sensors (Basel, Switzerland)
|December 11, 2022
PubMed

Keywords:
aestheticse-commerceeye trackinghighlightshuman–computer interactionrecommendationsuser attentionuser experience

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