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Updated: Aug 17, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Eric Sah1,2, Annie Asher1,3, Claire Houtsma1,4,5,6
1Southeast Louisiana Veterans Health Care System (SLVHCS), New Orleans, Louisiana.
Researchers developed a new tool to indirectly measure attitudes toward firearms. This Firearm Implicit Association Test (IAT) shows promise for improving firearm violence research by assessing implicit firearm beliefs.
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