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Updated: Aug 17, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Investigating the presentation of uncertainty in an icon array: A randomized trial
Gabriel Recchia1, Alice C E Lawrence1, Alexandra L J Freeman1
1Winton Centre for Risk and Evidence Communication, Department of Pure Mathematics and Mathematical Statistics, University of Cambridge, Cambridge, UK.
Background:
Clinicians are often advised to use pictographs to communicate risk, but whether they offer benefits when communicating risk imprecision (e.g., 65%-79%) is unknown.
Purpose:
To test whether any of three approaches to visualizing imprecision would more effectively communicate breast and ovarian cancer risk for BRCA1 pathogenic variant carriers.
Methods:
1,300 UK residents were presented with a genetic report with information about BRCA1-related risks, with random assignment to one of four formats: no visualization (text alone), or a pictograph using shaded icons, a gradient, or arrows marking range endpoints. We also tested pictographs in two layouts. Analysis of variance (ANOVA) and regression was employed.
Results:
There was no effect of format. Participants shown pictographs vs. text alone had better uptake of breast cancer risk messages (p < .05, η = 0.003). Pictographs facilitated memory for the specific amount of risk (p < 0.001, η = 0.019), as did the tabular layout. Individuals not having completed upper secondary education may benefit most.
Conclusions:
We found weak evidence in favor of using simple pictographs with ranges to communicate BRCA risk (versus text alone), and of the tabular layout.
Innovation:
Testing different ways of communicating imprecision within pictographs is a novel and promising line of research.
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