Related Experiment Video
Updated: Aug 16, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Communicating risk: How relevant and irrelevant probabilistic information influences risk perception in medical
Sayuri Hayakawa1, Viorica Marian2
1Department of Psychology, Oklahoma State University, Stillwater, OK, USA. sayuri.hayakawa@northwestern.edu.
Abstract:
Patients rely on knowing potential risks before accepting medical treatments, but risk perception can be distorted by cognitive biases and irrelevant information. We examined the interactive effects of subjective processes, objective knowledge, and demographic characteristics on how individuals estimate risks when provided with relevant and irrelevant probabilistic information. Participants read medical scenarios describing potential adverse effects associated with declining and accepting preventative treatment, as well as the objective likelihood of experiencing adverse effects associated with one of these two courses of action. We found that the perceived negativity of outcomes influenced perceptions of risk regardless of whether relevant probabilities were available and that the use of affect heuristics to estimate risk increased with age. Introducing objective estimates ameliorated age-related increases in affective distortions. Sensitivity to relevant probabilities increased with greater perceived outcome severity and was greater for men than for women. We conclude that relevant objective information may reduce the propensity to conflate outcome severity with likelihood and that medical judgments of risk vary depending on exposure to relevant and irrelevant probabilities. Implications for how medical professionals should communicate risk information to patients are considered.
More Related Videos
Related Concept Videos
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast,...
The Availability Heuristic
Relative Risk
Framing Effects
Odds Ratio
Sensitivity, Specificity, and Predicted Value
Sensitivity is the...

