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Item memorability has no influence on value-based decisions.

Xinyue Li1, Wilma A Bainbridge1,2, Akram Bakkour3,4

  • 1Department of Psychology, University of Chicago, 5848 S University Ave, Chicago, IL, 60637, USA.

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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Neuroscience

Background:

  • Decision-making often relies on past experiences.
  • The memorability of experiences can vary, potentially influencing future choices.
  • Intrinsic item memorability's impact on decision-making requires further investigation.

Purpose of the Study:

  • To test the hypothesis that individuals prefer more memorable options over less memorable ones.
  • To investigate the role of stimulus memorability in choice behavior.
  • To determine if intrinsic memorability biases decisions when subjective value is controlled.

Main Methods:

  • Two experiments were conducted using food images and descriptive words as stimuli.
  • Participants' choices were analyzed in relation to item memorability.
  • Stimulus valuation was matched across choice options to isolate the effect of memorability.

Main Results:

  • Items were consistently remembered or forgotten across participants, confirming reliable memorability differences.
  • Contrary to the hypothesis, participants did not prefer or choose more memorable items.
  • This effect held true even when subjective valuation of items was controlled.

Conclusions:

  • Stimulus memorability does not significantly influence choice when subjective value is held constant.
  • The intrinsic memorability of past experiences may not be a primary driver of decision-making under controlled value conditions.
  • Future research should explore other factors that mediate the relationship between memory and choice.