CSR-brand relationship, brand positioning, and investment risks driven towards climate change mitigation and next...

This study delineates the relationship between CSR and brands, unveiling pragmatic steps towards achieving the sustainable business environment, while unveiling its potential towards climate changes mitigation cognizant of investment risks, leading to an action plan-framework for proffering practical solutions coupled with establishing future paths and projection towards addressing climatic changes consequences, risen incidences in litigation trends and environmental issues. Trends manifesting in risen litigation incidences linked to industrial and economic activities that adversely impact the climate, environment and society makes it imperative to look extensively beyond prediction models while establishing and building on brand relationship with CSR, while strategically establishing a practically realistic business model for translating this relationship to value-creation and applied in abating climate change, addressing all environmental concerns, redressing litigation incidences, among other issues resulting from impacts of business and socio-economic pursuits of humans. The twenty-first century realities towards a green planet demands doing business strategically, optimize resources by imbibing investment risks as a trend and organizational culture-strategic fit, adopting brand as a potential tool for addressing climate change and environmentally related activities and adversaries from business activities and negligent practices from such, while achieving climate change mitigation as outlined and extensively inundated.

The online version contains supplementary material available at 10.1007/s43546-022-00374-4.