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Short video users' personality traits and social sharing motivation

Zhang Da-Yong1,2, Su Zhan2

  • 1State Key Laboratory of Communication Content Cognition, People's Daily Online, Beijing, China.

Frontiers in Psychology
|December 26, 2022
PubMed
Abstract

Keywords:
motivationpersonality traitsshort videosocial sharinguses and gratifications theory

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