Related Experiment Video
Updated: Aug 15, 2025

Training Synesthetic Letter-color Associations by Reading in Color
Published on: February 20, 2014
Newly learned shape-color associations show signatures of reliability-weighted averaging without forced fusion or a
Stacey Aston1,2, Cat Pattie3,4, Rachael Graham1,5
1Department of Psychology, Durham University, Durham, UK.
Abstract:
Reliability-weighted averaging of multiple perceptual estimates (or cues) can improve precision. Research suggests that newly learned statistical associations can be rapidly integrated in this way for efficient decision-making. Yet, it remains unclear if the integration of newly learned statistics into decision-making can directly influence perception, rather than taking place only at the decision stage. In two experiments, we implicitly taught observers novel associations between shape and color. Observers made color matches by adjusting the color of an oval to match a simultaneously presented reference. As the color of the oval changed across trials, so did its shape according to a novel mapping of axis ratio to color. Observers showed signatures of reliability-weighted averaging-a precision improvement in both experiments and reweighting of the newly learned shape cue with changes in uncertainty in Experiment 2. To ask whether this was accompanied by perceptual effects, Experiment 1 tested for forced fusion by measuring color discrimination thresholds with and without incongruent novel cues. Experiment 2 tested for a memory color effect, observers adjusting the color of ovals with different axis ratios until they appeared gray. There was no evidence for forced fusion and the opposite of a memory color effect. Overall, our results suggest that the ability to quickly learn novel cues and integrate them with familiar cues is not immediately (within the short duration of our experiments and in the domain of color and shape) accompanied by common perceptual effects.
Related Concept Videos
Color Vision
Perceptual Constancy
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Associative Learning
Classical conditioning, also known...
Gestalt Principles of Perception
Eyewitness Memory
One such error is memory distortion, which occurs because human memory does not function...
Chunking and Rehearsal in Sensory Memory

