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Using machine learning and qualitative interviews to design a five-question survey module for women's agency
Seema Jayachandran1, Monica Biradavolu2, Jan Cooper3
1Princeton University, United States.
Summary
Researchers developed a novel method using machine learning and qualitative interviews to create short, effective survey measures for complex concepts like women's agency. This approach ensures survey questions accurately reflect in-depth interview data.
Area of Science:
- Social Sciences
- Quantitative Research Methods
- Machine Learning Applications
Background:
- Measuring complex concepts in large-scale surveys is challenging with limited questions.
- Qualitative interviews provide rich data but are not feasible for broad surveys.
- Developing concise, reliable survey instruments is crucial for social science research.
Purpose of the Study:
- To propose and validate a new method for designing short survey measures using mixed-methods data and machine learning.
- To create a robust, brief survey module for measuring women's agency.
- To demonstrate the efficacy of machine learning in selecting predictive survey questions.
Main Methods:
- Combined qualitative (semi-structured interviews) and quantitative (close-ended questions) data collection.
- Used qualitative coding to establish a benchmark measure of women's agency.
- Applied machine learning algorithms (LASSO, random forest variants) to identify the most predictive survey questions.
Main Results:
- Developed a five-question index for women's agency that strongly correlates with the benchmark qualitative measure.
- The short index performed comparably to an index using all candidate questions.
- Demonstrated the predictive power of selected close-ended questions for a complex latent construct.
Conclusions:
- The proposed mixed-methods and machine learning approach effectively designs short survey measures for complex concepts.
- This method offers a scalable solution for creating reliable survey instruments in social science.
- The validated women's agency index provides a valuable tool for researchers.
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