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Synesthesia is a remarkable condition where stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. People with synesthesia experience a blending or crossing of their senses, such as sight and sound, leading to cross-modal sensations. In this condition, the stimulation of one sense, such as hearing a number or musical note, triggers an experience of another sense, like sensing a specific color, taste, or smell. People...
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Tactile senses encompass touch, temperature, and pain, each mediated by specific receptors. Touch receptors detect mechanical energy or pressure against the skin. Sensory fibers from these receptors enter the spinal cord and relay information to the brain stem. Here, most fibers cross over to the opposite side of the brain. The touch information then moves to the thalamus, which projects a map of the body's surface onto the somatosensory areas of the parietal lobes in the cerebral cortex.
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Sensation typically is the process by which the sensory receptors and sense organs detect stimuli from the internal and external environment and transmit this information to the central nervous system for processing.
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Sensory receptors play an integral part in comprehending our external and internal environments. They receive diverse stimuli, converting them into the nervous system's electrochemical signals. This conversion occurs as the stimulus alters the sensory neuron's cell membrane potential, instigating the generation of an action potential. This action potential is subsequently transmitted to the central nervous system (CNS), which integrates with other sensory data or higher cognitive...
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The somatosensory system relays sensory information from the skin, mucous membranes, limbs, and joints. Somatosensation is more familiarly known as the sense of touch. A typical somatosensory pathway includes three types of long neurons: primary, secondary, and tertiary. Primary neurons have cell bodies located near the spinal cord in groups of neurons called dorsal root ganglia. The sensory neurons of ganglia innervate designated areas of skin called dermatomes.
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The somatosensory system is the central and peripheral nervous system component that senses and processes touch, pressure, pain, temperature, and body position or proprioception. The process of sensation takes place at three levels:
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Sensehacking the guest's multisensory hotel experience.

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Hotels should engage all senses, not just sight, to enhance guest experiences and commercial success. Understanding sensory marketing in hotel design, including biophilic elements, is key for customer well-being and satisfaction.

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Area of Science:

  • Hospitality Management
  • Consumer Psychology
  • Environmental Psychology

Background:

  • Visual elements are traditionally prioritized in hotel design.
  • Neglecting non-visual senses can negatively impact guest experience and ratings.
  • Sensory marketing is increasingly recognized as crucial in the hospitality sector.

Purpose of the Study:

  • To review contemporary sensory marketing literature in hotel design.
  • To highlight the role of each sense throughout the customer journey.
  • To analyze the benefits of engaging non-visual senses for guests and businesses.

Main Methods:

  • Narrative literature review.
  • Analysis of sensory marketing principles applied to hotel design.
  • Discussion of crossmodal effects and multisensory interactions.

Main Results:

  • Engaging non-visual senses individually and in combination offers functional and commercial benefits.
  • Poor sensory design negatively affects the overall multisensory experience and customer ratings.
  • Biophilic design and nature effects are increasingly integrated for guest well-being.

Conclusions:

  • Hotel managers can leverage environmental psychology to optimize guest multisensory experiences.
  • A hierarchy of senses and their interactions significantly influence sensory marketing in hotel design.
  • Holistic sensory design is essential for superior guest experiences and business success.