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Updated: Aug 15, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Expending effort may share neural responses with reward and evokes high subjective satisfaction
Wenyi Pan1, Jiachen Lu2, Lesi Wu3
1Institute of Brain and Psychological Sciences, Sichuan Normal University, 610066, China.
Abstract:
Throughout our daily lives, the levels of effort we invest in various tasks are influenced by reward processing. The subjective expectation after expending effort is a primary factor affecting reward processing. However, recent studies indicate that individual differences in reward anticipation influence this subjective valuation. To better understand the relationship between effort expenditure and the subjective valuation of rewards, in this study, we perform an experiment in which we manipulate effort, control reward expectation implicitly, and measure the subjective valuation of rewards using event-related potentials (ERPs) and physical effort through behavioral measures (number of keystrokes). In the reward-task paradigm, 30 subjects performed effort and control trials, with the reward probability comparable across the effort and control conditions. We also examined the ERPs associated with the valuation of subjective rewards, including reward positivity (RewP) and set reward expectation controlled as the baseline. The results showed that the ERP amplitudes, the number of keystrokes, and explicit satisfaction ratings were all significantly greater in the effort condition than in the control condition. The participants maintained high levels of effort throughout the sessions associated with the experiment. The results of this study suggest that when reward expectations are controlled, effort expenditure evokes neural responses similar to reward feedback being given, which is linked with increased subjective satisfaction.
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