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Influence of incentive mechanism and fit degree on user's environmental behavior-Taking Alipay "Ant Forest" in China

Na Xiong1, Ping Ren1, Bingteng Sun2

  • 1School of Management, Guangxi Minzu University, Nanning, Guangxi, China.

Frontiers in Psychology
|January 6, 2023
PubMed

Keywords:
Ant Forestenvironmental behaviorgame incentiveself-determination modelstimulus-organism-response model

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