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Spatial and temporal distances in a virtual global world: Lessons from the COVID-19 pandemic
Lilac Nachum1, Peter J Buckley2
1Baruch College, City University New York, 55 Lexington Avenue, New York, NY 10010-5585 USA.
COVID-19 highlighted the need to reconsider global business organization. This study redefines distance beyond space to include time, impacting international business theory and firm strategies in a virtual world.
Area of Science:
- International Business Studies
- Organizational Theory
- Economic Geography
Background:
- The COVID-19 pandemic necessitated a re-evaluation of global value creation and organizational strategies.
- Traditional international business (IB) research often focuses on spatial distance, overlooking temporal dimensions.
Purpose of the Study:
- To advance a new conceptualization of distance, encompassing both spatial and temporal separation.
- To analyze the impact of this dual-distance concept on international business theory and activity patterns.
- To explore how varying configurations of spatial and temporal distances influence global integration and firm strategies.
Main Methods:
- Conceptual analysis of distance dimensions (spatial and temporal).
- Theoretical examination of the implications for established international business tenets.
- Illustrative examples of how distance configurations affect value-creating activities.
Main Results:
- Distance is conceptualized as multidimensional, involving both spatial and temporal separation.
- Spatial and temporal distances possess distinct qualities and require separate theoretical consideration.
- The interplay of spatial and temporal distances significantly shapes international business patterns and global integration.
Conclusions:
- A broader understanding of distance, including temporal aspects, is crucial for contemporary international business.
- Firms must adapt strategies to manage both spatial and temporal distances, especially in an increasingly virtual environment.
- Further research attention is needed on the role of time and temporal distance in organizing global value-creating activities.
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