How quickly do we learn new faces in everyday life? Neurophysiological evidence for face identity learning after a...

Faces learnt in a single experimental session elicit a familiarity effect in event-related brain potentials (ERPs), with more negative amplitudes for newly learnt relative to unfamiliar faces in the N250 component. However, no ERP study has examined face learning following a brief real-life encounter, and it is not clear how long it takes to learn new faces in such ecologically more valid conditions. To investigate these questions, the present study examined whether robust image-independent representations, as reflected in the N250 familiarity effect, could be established after a brief unconstrained social interaction by analysing the ERPs elicited by highly variable images of the newly learnt identity and an unfamiliar person. Significant N250 familiarity effects were observed after a 30-min (Experiment 1) and a 10-min (Experiment 2) encounter, and a trend was observed after 5 min of learning (Experiment 3), demonstrating that 5-10 min of exposure were sufficient for the initial establishment of image-independent representations. Additionally, the magnitude of the effects reported after 10 and 30 min was comparable suggesting that the first 10 min of a social encounter might be crucial, with extra 20 min from the same encounter not adding further benefit for the initial formation of robust face representations.