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Let's Give Together: Can Collaborative Giving Boost Generosity?

Jason D E Proulx1, Lara B Aknin1, Alixandra Barasch2

  • 1Simon Fraser University, Burnaby, British Columbia, Canada.

Nonprofit and Voluntary Sector Quarterly
|January 16, 2023
PubMed
Summary
This summary is machine-generated.

Collaborative giving, or donating with others, did not directly increase generosity in experiments. However, it enhanced the intrinsic enjoyment of giving, which may indirectly promote larger donations.

Keywords:
charitable givingcollaborationgenerosityintrinsic motivation

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Area of Science:

  • Psychology
  • Behavioral Economics

Background:

  • An increasing trend of individuals engaging in charitable donations with others.
  • Limited empirical evidence on whether collaborative giving enhances generosity, with existing studies being correlational or inconclusive.

Purpose of the Study:

  • To experimentally investigate the impact of collaborative giving on generosity.
  • To explore the potential mediating role of intrinsic enjoyment in the relationship between collaborative giving and donation amounts.

Main Methods:

  • Two pre-registered experiments involving pairs of unacquainted undergraduates.
  • Participants were randomly assigned to collaborative giving, individual giving in each other's presence, or private giving conditions.
  • Generosity and intrinsic enjoyment were measured across conditions.

Main Results:

  • No significant differences in generosity were found across the different giving conditions.
  • Collaborative giving was associated with greater intrinsic enjoyment compared to individual giving.
  • Intrinsic enjoyment positively predicted donation amounts, suggesting a potential indirect mechanism.

Conclusions:

  • Collaborative giving does not directly increase generosity.
  • The intrinsic enjoyment derived from collaborative giving may serve as a mechanism to promote larger donations in the future.
  • Findings offer insights for charitable organizations seeking to encourage giving through social dynamics.