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A Study on Market Segmentation According to Wellness Tourism Motivation and Differences in Behavior between the

Jun Lee1, Jeong-Joon Kim2

  • 1Master of Tourism, Event, and Convention Management, Kyonggi University, Seoul 03746, Republic of Korea.

International Journal of Environmental Research and Public Health
|January 21, 2023
PubMed

Keywords:
behavioral intentionflowmarket segmentationsatisfactionwellness motivationwellness tourismwellness tourist type

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