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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Hiroyasu Inoue1,2,3, Yasuyuki Todo4,5
1Graduate School of Information Science, University of Hyogo, 650-0047 Kobe, Japan.
The COVID-19 pandemic initially boosted online shopping in Japan, but this effect was temporary. Online purchasing behavior returned to normal as pandemic measures eased.
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